Image courtesy of FastCompany
Our branding guru, Kevin Randall, recently assembled a roundtable of branding experts to share thoughts on Amazon's newest venture - Amazon Basics. Kevin's colleagues included professors from Stanford, Harvard, MIT and Northwestern, along with strategists from Interbrand. The full list is below:
Jennifer Aaker - Professor of Marketing at Stanford's Graduate School of Business
David Martin - President of Interbrand New York
John Quelch - Professor of Marketing at Harvard Business School
Mark Ritson - Associate Professor of Marketing at MIT Sloan School of Management
Scott Davis - Senior Partner at Prophet
Alex Goldfayn - Technology Tailor
Tim Calkins - Professor of Marketing at the Kellogg School of Management
Jez Frampton - Group CEO of Interbrand
Martin Straw - former President of Interbrand
Scott Miller - Chairman Zyman/Core Strategy Group
Eric Joachimsthaler - CEO Vivaldi Partners
Get details about the group's thoughts by reading Kevin's article on Fast Company.
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