Because of the valiant deeds that many non-profits perform, it's no surprise that people can have a strong emotional bond with a particular organization that may have helped one of their friends or family members in the past. Because of this affinity, it's reasonable to believe that a non-profit can successfully find friends to follow them on Facebook.
Just think about the number of people involved with a non-profit organization. It's very likely that many of them have Facebook accounts, simply considering the number of people that use this platform.
It is free to setup a Facebook fan page. It just takes someone to manage it and make sure that content is being provided. Posting event updates and pictures to your page is a great way for a non-profit organization to start.
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